Month: April 2009

• The Name Game

  When it comes to naming rights for stadiums, it’s not just brands that are calculating the ROI. Some of those venues are named for banks receiving federal

• Agencies

  Spread the Wealth With More, Smaller Prizes

  With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games

• Agencies

  Minding the App Store: Downloads on the Rise

  Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users

• Agencies

  Let’s Make a Deal: Consumers Want to Play Online

  Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler

• Tip Sheet/Incentives April/May 2009

  Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,

• Agencies

  Economize Those High-Cost Vehicle Tours

  It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road

• Agencies

  Opportunity Slips Through the Slot

  For mailers who can take a loss, this is a great time, and a less-cluttered channel, to build market share

• Tip Sheet/Web April/May 2009

  Helpful Hintstwitter Twitter, Don’t Fritter Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking, as noted

• Full Court Press

  Know the Business Objectives Make sure there is sound understanding of a company’s business objectives. Since sponsorship is a big part of the marketing

• Agencies

  The Incredible Shrinking Mailbox: Shifting Mail Volumes Reflect Channel Use Changes

  Direct mail’s role as a mass-marketing response driver has all but vanished during the past decade, according to a study from consulting firm Winterberry Group. But opportunities still exist for leveraging data in pursuit of better targeting, and for integrating mail with other channels