Topic

Month: April 2009

  • Agencies

    Meet the Broker: Bill Ochs

    Today we meet Bill Ochs, director of list sales at Macromark, where he’s worked for the past four and a half years. Despite overall economic gloom, he’s been able to find strength in categories such as health and business opportunities.

  • Listline e-Newsletter 4/30

    SMD Media Services has won management of this file, which names 885,000 direct mail- and phone survey-sourced individuals between ages 45 and 60

  • Social

    Church’s Chicken Links Cash Giveaway to Twitter

    With the official launch of its brand on the Twitter microblogging service, Church’s Chicken has announced the addition of a community-benefit element to its newly beefed-up interactive marketing efforts

  • Agencies

    Author Wins Cheerios Contest, Book Tucked in 1.5 Million Packages

    A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios

  • Mobile

    One in Three Smartphone Owners Acts on Mobile Ads: Study

    More than one third of intensive smartphone users respond to mobile ads on their handsets, according to new research

  • PepsiCo, Bowling Center Pair up for Earnhardt Racing Promo

    PepsiCo brand Amp Energy is teaming up with a bowling-lane trade association to offer bowlers the chance to drop the flag when racer Dale Earnhardt Jr. qualifies for the Amp Energy 500 race this November

  • News Briefs

    UNILEVER: said yesterday that it plans to buy Baltimor Holding ZAO’s sauces business, the leading ketchup business in Russia. The deal would further strengthen Unilever’s existing dressings portfolio and competitive position in Russia, one of its priority countries

  • Agencies

    Evercel Acquires Slipcover DM Firm

    Evercel, Inc. has purchased the assets of Stretch and Cover (S&C), Inc., a direct marketer of slipcovers.

  • IAC Takes First-Quarter Loss

    IAC, which runs a variety of Internet businesses, took a $28.4 million loss during first-quarter 2009, compared with $52.8 million in net income during first-quarter 2008. The company

  • Adware: What Went Wrong?

    When adware companies make the news, rarely does the coverage discuss positive developments. As a lightening rod for controversy, the stories of their transgressions receive much more attention than any relating to their potential thriving.