December 2008 - Page 4 of 35

Grolier to Shutter U.K. Operation, Axing 100

Grolier, the direct marketer of children

McHugh, Davis Want USPS Pension Relief in Stimulus Bill

Reps. Danny Davis and John McHugh want the forthcoming economic stimulus bill to include relieving the U.S. Postal Service of its crushing obligation to pay the pensions of former postal employees.

Listline e-Newsletter 12/24

HomeOwner Data Services Inc. has chosen the LH Management Division, Leon Henry Inc. to manage its database of new homeowners. Some 2.4 million
names are available.

Agencies

Campbell Soup Embarks on First Major Movie Tie In

Campbell Soup has millions of soup cans in circulation with on-pack codes that can entice people to buy the product to enter a sweepstakes.

Mars Keeps NASCAR Sponsorship Rolling

Bucking the recent trend among NASCAR sponsors, Mars North America has renewed its long-term relationship as a backer of big-time stock car racing in a multi-year pact that will keep several of its brands at the track.

Agencies

Loyalty Programs and Discounts Key to Holiday Shoppers

Loyalty rewards and discounts played a big role in shopping plans this holiday season.

Agencies

Samsung Winning Video to Appear in Super Bowl Spot

Samsung and the National Football League have named nine finalists in a video contest that will turn the winning story into a TV spot that will air during the Super Bowl pre-game show in February.

Agencies

Mobile Tuesday to Deliver Coupons 52 Weeks Per Year

Mobigosee, a leading innovator of transformational mobile marketing technology, today announced that

Agencies

Bank of America Boosts Betty Boop Checks

Building on the popularity of Betty Boop credit cards it issued last year, the Bank of America is introducing a line of checking cards and checks adorned with the iconic image of the sexy cartoon character.