Month: December 2008
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Listline e-Newsletter 12/01
MeritDirect recently took over management of the Toy Shop magazine subscription list for the Krause Publications division of F+W Media.
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Agencies
K-C Looks for Grossest Grill in America
For those who don’t like to clean the BBQ grill—and even those who think you shouldn’t clean the BBQ grill—Kimberly-Clark Professional has an eye on you.
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Agencies
Johnny Rockets Offers “Rock the Slopes” Wii Sweeps
Casual restaurant chain Johnny Rockets is offering customers a chance to win a virtual skiing/ski boarding trip this holiday season with its “Rock the Slopes” sweepstakes.
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SanDisk Pushes Holiday Memory Sale in Social Media
It used to be that holiday memories meant candlelight, turkey with chestnut stuffing and Uncle Ed’s rendition of “Blue Christmas.”
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News Brief
LOS ANGELES DODGERS: have committed to add 42 “Dodger Dreamfields” to its roster of new and refurbished local baseball field projects, bringing the total to 50.
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Is ROI the Best Measure?
When times are good and consumers are buying, marketers aren’t necessarily pressured to measure success and evaluate ROI. After all, when products are
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Agencies
Remy Martin Stages Interactive Street Campaign
Growth in the liquor category is slowing as consumers curtail spending. For Remy Martin, a brandy from the Cognac region of France, that means it’s time
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NFL Lets Fans Pick Two Super Ads
The National Football League is offering fans a shot at picking a pre-game Super Bowl ad featuring a fan and a spot during the game that presents a player telling a personal anecdote.