Month: December 2008

• Improving Deliverability

  List managers are constantly on the search for ways to improve deliverability. I continually get asked, “how do I inbox AOL, Yahoo, Hotmail, Gmail…?”

• ‘Cyber-Monday,’ Weekend Online Sales Soar: comScore

  Online sales jumped 15% on Dec. 1 over 2007 to $846 million making this year

• Agencies

  Mike DuBose Steps Down As Vertis CEO

  Mike DuBose, CEO of Vertis Communications, will resign from the company effective Jan.1, 2009.

• Agencies

  DM Sales Lag for Jos. A Bank

  Jos. A. Bank Clothiers Inc. generated $149.3 million during third quarter 2008, up from $131.3 million in third quarter 2007. But all of that growth came from increases in sales in pre-existing and new stores

• Jim Paull Replaces Carl Langrock as CoreMedia’s President and COO

  Jim Paull has joined CoreMedia Systems Inc. as president and COO

• Agencies

  Andrew Mitchell, Dennis Armbruster Join LoyaltyOne

  Dennis Armbruster and Andrew Mitchell have joined LoyaltyOne, a loyalty marketing services provider.

• Listline e-Newsletter 12/03

  Lake Group Media Inc. has been chosen to manage a list of subscribers to Investor’s Business Daily.

• Live from Motorsports Marketing Forum: Sharp Turn Ahead

  NASCAR is facing some potentially dangerous turns in its business course next year that could spin some sponsors—and racing teams—off the circuit, with fans staying home in droves.

• Stove Top Heats Bus Shelters in Chicago

  Stove Top is trying a unique approach to promotion marketing: heating bus shelters in Chicago to conjure up cozy feelings and thoughts of eating warm stuffing.

• City Fields of Taxpayer Bad Dreams: Pro Shop Blog

  It’s a typically acerbic New York City political ploy, the suggestion that the New York Mets rename their new ballpark Citi/Taxpayer Field in recognition of those who will ultimately foot the bill for Citigroup’s bailout.