December 2008 - Page 2 of 35

Listline e-Newsletter 12/30

Atrinsic Inc. has appointed Key Marketing Advantage to oversee a list of 584,618 religious consumers from MusicOfFaith.com.

Agencies

Nicole Miller Designs Dresses for Campbell Soup Promo

The Campbell Soup Co. has joined the fight against heart disease through a promotional partnership with television, film and Broadway star Jane Krakowski of NBC’s “30 Rock” and runway designer Nicole Miller

Nickelodeon Launches Pop Culture Dashboard

Nickelodeon has created another cyberspace extension with UpickDaily.com, an online water cooler for kids to share opinions on entertainment, sports and the Web itself.

Nike Pushes New Shoe with Kobe Bryant

Nike is making its new Nike Zoom Kobe IV available online with more than 5 billion design variations, and the Los Angeles Lakers’ star gave away 100 pairs of his new signature basketball footwear in a Christmas promotion.

News Brief

THE HARLEM GLOBETROTTERS: and their official ball supplier, Spalding, have created four “official” red, white and blue presidential basketball balls especially for President-elect Barack Obama.

Parent Co. Files Chapter 11 Bankruptcy for E-commerce Businesses

The Parent Co. filed for Chapter 11 bankruptcy protection right after Christmas for itself and several e-commerce subsidiaries at the U.S. Bankruptcy Court in Wilmington, DE.

Agencies

Parent Co. Files Chapter 11 Bankruptcy for E-commerce Businesses

Agencies

USPS Proposes New Booklet, Self-Mailer Standards

The U.S. Postal Service is proposing new mailing standards for letter-size booklets and folded self-mailers that are sent at automation and machinable letter rates, according to a Federal Register notice filed Monday.

A New Year, Another Year for Internet Media Buzz

JWT and ad tech companies kept making buzz about emerging Internet media technology through the last hours of 2008. The agency cited online video ads, widgets and the decline of e-mail on its list of things to watch for in 2009.