December 2008 - Page 19 of 35

Scion Reaches Out to High Schoolers for Campaign Ideas

Auto maker Scion has launched a high school marketing competition that will give young adults in selected U.S. markets the chance to team up, suggest marketing concepts for the Toyota brand, and possibly win supplies for their school

Listline e-Newsletter 12/10

Ziff Davis Media picked Worldata to manage Electronic Gaming Monthly

Agencies

Lucky Brand Debuts Consumer-Generated Coupon

It’s sort of like Elf Yourself, but once you add in a bucking green-nosed reindeer and a high-speed rendition of “Jingle Bells,” you now have the Lucky Buck Off.

First Response, BabyCenter.com Pair on Ovulation Alerts

Parenting advice portal and social community BabyCenter.com is offering to send users text message alerts with some of the most important advice of all: when their most fertile conception days are about to arrive.

Agencies

Starbucks Sells Millions of Discounted Cards at Costco

Starbucks, for the first time, has packaged some of its gift cards together and is selling them at a discount.

Agencies

Papa John’s Pushes ‘Dark Knight’ with Pizza

It’s a scene that will probably be repeated in millions of American homes during the holiday season: families huddled around the TV to watch the newly released “The Dark Knight” DVD while chowing down on pizza

Octagon Sees Sports Fans Still Buying Tickets

Sports teams probably won’t have to spawn new promotional ploys to draw fans to stadiums or arenas. Recession or no recession, they’ll be biting the bullet to root for their favorite sides in person anyway.

Agencies

MasterCard Runs NBA Sweepstakes

MasterCard is offering customers a shot at a trip to the NBA All-Star Game if they book a trip on Southwest Airlines or a reservation at Starwood Hotels with a MasterCard card.

Agencies