Month: November 2008

• Agencies

  Disney Runs Dream Job Contest

  #6 Best Use of Consumer-Generated Content DISNEY DREAM JOB AGENCY: Disney Parks; CareerBuilder.com CLIENT: In-House One man spent time constructing a

• Pro Awards 2009

  The winning campaigns in 23 categories representing a
  distinguished collection of work by some of the best promotion agencies
  in the industry.

• Agencies

  Smithwick’s Ale Sends Irish Bartenders to US

  #5 Best Sampling Program SMITHWICK’S AMBASSADORS AGENCY: Colangelo CLIENT: Diageo After brewing its ale in Ireland for nearly 300 years, Smithwick’s Irish

• Pssst…Wanna Buy a List?

  The following e-mail arrived in a Direct staffer’s inbox recently: Hi, EmailAppenders are currently running a special offer on purchasing our entire database.

• Three Rules for B-to-B Testing

  Small test targets aren’t unique to B-to-B markets, but the following principles reflect the realities of business DM’s complex sales environment.

• Scaled-Down Testing: Tips for DMers with Small Target Audiences

  Business-to-business direct marketers find it hard to test, and for a good reason: B-to-B campaigns are complicated, with multiple touches and long sales

• The Case Against A/B Splits

  As multivariate testing takes off, the dear old A/B split is losing favor with statisticians.

• Clever, But Not Urgent Enough

  My readers might be puzzled that I’ve chosen an ad I deem for this issue’s makeover. But I think of this column space as a workshop where we look at selected

• Agencies

  USPS: Energy Saver

  Last month the U.S. Postal Service began an ambitious campaign to save energy. Postmaster General Jack Potter encouraged postal workers to do simple things

• Is This a Data Ship I See Before Me?

  News item: Google Inc. announced plans to launch floating storage ships for its data processing units. These ships, to be anchored off the coast of America,