Month: November 2008

• Board Changes At Acxiom, InfoGroup

  Two giants of the information industry, Acxiom Corp. and infoGroup (formerly InfoUSA) both experienced changes to their board of directors late last week.

• Heineken Files Trademark Suit Against Scott’s Brewery Collectibles

  Do you own one of those Heineken neon clocks from Scott’s Brewery Collectibles?
  Take care of it

• Consumer Online Spending Growth Slows to 6%

  E-commerce growth has declined for five consecutive months in the U.S., according to the marketing research firm comScore Inc. Spending in some product categories has actually shrunk. Online sales grew 6% overall during the third quarter. That

• Agencies

  The Malted Milk Mailing of 1895

  It may be hard to believe now, but malted milk was once thought of as a medicinal product. And that’s the way it was marketed by Horlick’s Food Co. of

• Scaled-Down Testing: Tips for DMers with Small Target Audiences

  Business-to-business direct marketers find it hard to test, and for a good reason: B-to-B campaigns are complicated, with multiple touches and long sales

• Three Rules for B-to-B Testing

  Small test targets aren’t unique to B-to-B markets, but the following principles reflect the realities of business DM’s complex sales environment.

• Pssst…Wanna Buy a List?

  The following e-mail arrived in a Direct staffer’s inbox recently: Hi, EmailAppenders are currently running a special offer on purchasing our entire database.

• Agencies

  United Airlines Pitches New Tranquil Sleep on Long Hauls

  #23 Best Creative UNITED SUITE DREAMS AGENCY: Arc Worldwide; BD’M; Starcom CLIENT: United United airlines wanted to get the word out that a new premium

• Agencies

  Shrek Premiums Drive Big Sales for Kellogg

  #19 Best Premium-Based Promotion SHREK THE THIRD AGENCY: Brigandi+Associates, Inc. CLIENT: The Kellogg Co. Kellogg took that big, lovable and very green

• Agencies

  Method Invites Consumers to Dispose of Toxic Household Cleaners

  #16 Best Loyalty Program DETOX SEATTLE AGENCY: A Squared Group CLIENT: Method Earth-friendly cleaning products maker Method has never lacked for fans.