November 2008 - Page 27 of 33

Rock the Vote’ Tour Wields Wireless Hook

The “Rock the Vote” bus made its last stop in New York City this week, capping a nationwide tour with appearances on morning news shows and a final wireless e-mail blast on Election Day to boost ballot counts.

Heineken Files Trademark Suit Against Scott’s Brewery

(Direct Newsline)—Do you own one of those Heineken neon clocks from Scott’s Brewery Collectibles?

News Brief

PAPA JOHN’S: is playing off election day today to run an online promotion.

Agencies

Making Marketing Count in a Down Economy

In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth – namely the growth that comes through customer acquisition. Here’s why concentrating on understanding and keeping the customers you’ve got is the strongest strategy in battling churn

Marketing to a Captive Audience

When your customers’ attention is required to stay in line to buy something or get information, their environment is under your control and not theirs. They have no ability to opt-out of your communication. Here’s what you can do with that environment to determine whether the customer has a good or bad experience

Agencies

Predictions for a Brand New 2009

Yes, it’s Election Day. Though we’ll have a better idea about 2009 once the results are in, it doesn’t mean me can’t start looking into the crystal ball. Here’s how CoreBrand CEO James R. Gregory sees things shaking out for marketers next year

Mobile

Mobile Advertising Discovers America

Mobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union and Asia.

Clickers Can’t Zap Brand from TV Commercials

Researchers at Boston College have determined that brand advertising logos embedded in the center of television commercials are indeed mightier than the TV clicker.

Agencies

Transcontinental Cuts 460 Jobs as Mail Dips

Transcontinental Direct USA Inc. plans to eliminate 460 jobs and consolidate direct mail printing operations, because direct mail advertising has declined sharply for financial offers.