Topic

Month: November 2008

  • Mergers and Hackquisitions

    The results of last week’s election will keep people talking for years to come. While thousands following the results from ad:tech and the millions country-wide found themselves glued to the television well into the night…

  • Feedback Not Failure!

    Throughout my career, I have been fortunate enough to work with some incredibly successful individuals. I have learned some important lessons that have had a profound effect on my own life and marketing.

  • Online Sales Shrinking

    According to comScore, e-commerce sales have been sliding down a steep hill this year. While growth is still happening, figures are declining closer and closer to no growth at all.

  • The State of the Browser Wars

    The dust from Google Chrome’s arrival has long since settled, so it’s time to refocus for a bit on the two current big boys in the browser wars: Microsoft’s Internet Explorer and Mozilla’s Firefox.

  • US Loses More Than 2.5 Million Internet Users

    Half of the 10 countries followed each month by Nielsen Online saw their active Internet home user populations drop in September compared to August. The U.S. lost the most users, while Switzerland lost the largest percentage of its users.

  • Globalizer announced the official launch of its new affiliate marketing network

    Globalizer, LLC, an online marketing agency announced the official launch of its new affiliate marketing network, www.GlobalizerNetwork.com

  • One Quarter of U.S. Mobile Users Open to Ads: Survey

    One out of four mobile subscribers in the U.S. and Western Europe says they have either “strong interest” or at least “moderate interest” in being marketed to through their mobile phones.

  • WPP Acquisition of SRDS Leaves List Executives Underwhelmed

    The acquisition of Standard Rate and Data Services (SRDS) by the advertising agency conglomerate WPP Group is unlikely to have any substantial impact on list brokerage and management companies, according to list industry analysts.

  • Agencies

    Credit Card Mailings to Fall 20%: Synovate

    US households will have received approximately 4.2 billion direct mail offers for new credit cards during all of 2008, a 20% decrease from 5.2 billion offers last year, projected market research company Synovate.

  • Dentsu Holdings Acquires Mcgarrybowen

    Dentsu Holdings USA, Inc. has acquired advertising agency Mcgarrybowen.