Topic

Month: November 2008

  • News Brief

    U.S. AIR FORCE: unveiled a partnership with Gillett Evernham Motorsports as a primary and associate sponsor for the No. 10 car driven by Reed Sorenson for the 2009 Nextel Cup Season.

  • Agencies

    Verizon Pumps Up Volume on New Beyonce Album

    Verizon Wireless is offering its customers downloads of tracks from Beyonce’s new album through its V Cast music service in advance of the album’s release later this week.

  • Super Bowl Ad Sales Weathering the Storm: Pro Shop Blog

    It’s no surprise that in the midst of economic chaos, some companies are thinking twice about anteing up for Super Bowl ads. At the $3 million for a 30-second spot NBC is charging, some advertisers are skittish.

  • Agencies

    Target Advertises Aguilera Exclusive on Mobile Blogs

    Retailer Target has begun promoting its exclusive new CD from singer Christina Aguilera, “Keeps Getting’ Better,” on a new mobile blog Web portal from Snakk Media.

  • Marketers Do Multicultural, but Many Don’t Like Results: Survey

    Most U.S. marketers are pushing multicultural campaigns, but less than half are satisfied with the results of those initiatives, according to a new survey from the Association of National Advertisers.

  • Abercrombie Income Plummets

    Abercrombie and Fitch co. posted net income of $63.9 million, a sharp drop from $117.6 million in the prior year. Click here for more.

  • Online Marketers Want Measurability: Survey

    Online marketers demand measurability above all else, according to a survey conducted at the Ad:Tech conference last week.

  • Illinois AG Sues Alleged Crammer

    A firm that allegedly preyed on small businesses, cramming their phone bills with charges, has been slammed with a lawsuit by Illinois Attorney General Lisa Madigan.

  • Jewelry Television Axes 30

    Jewelry Television, a home-shopping network, is eliminating 30 jobs as it deals with a decline in sales, according to wire service reports.

  • Analysts Forecast Higher Online Holiday Shopping Sales

    Despite the economic downturn, the prognosis for e-commerce looks good for this holiday shopping season and for long term Internet marketing growth. Several indicators point towards continued expansion for online sales and emerging Internet media for …