Month: November 2008
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Online Ad Response Analysis Beats Counting Clicks
The impact of online advertising campaigns is significantly greater than a typical .10% click through rate would suggest, according to research data compiled from a broad range of industries.
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IBM Survey: Consumers Want Incentives to Share Data
Consumers who use Internet media are willing to share personal information about themselves with advertisers in exchange for targeted incentives that match their lifestyle, according to IBM
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ATG Offers Response Devices for Video Ads
ATG of Cambridge, MA, has introduced enhanced technology for incorporating response devices in video advertising for lead generation, inbound telemarketing calls and creating Web site traffic.
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Imagine Local Becomes InfoBase Reseller
Search marketing services provider Imagine Local LLC has become an authorized reseller of the InfoBase X database for Acxiom Corp., in the local search, Yellow Pages and newspaper markets.
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What Has Your List Done For You Lately?
It’s an age-old discussion that began back when the cavemen kept lists of who purchased their wheels from Stone Age Catalog. What do I do with my names now that I have some?
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A New Kind of TV Dinner: Domino’s Pizza Ordered via TV
*A New Kind of TV Dinner: Domino’s Pizza Ordered via TV
Domino’s Pizza has found yet another way to get people to buy its pizzas: TiVo -
PepsiCo Names TBWA/Chiat/Day and Arnell as Agencies
PepsiCo has named two Omnicom agencies to work on its products: TBWA\Chiat\Day Los Angeles as communications agency for the Pepsi brand in the United States and Arnell
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Listline e-Newsletter 11/17
Specialists Marketing Services Inc. rents a list of 55,666 attendees of auto shows from Motor Trend Auto Shows Inc.
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Agencies
Sears Launches “Golden Wish” Holiday Sweeps
Sears has launched a giveaway promotion intended to build traffic in both its stores and at its Web site before Black Friday, the unofficial start of the holiday shopping season on the day after Thanksgiving.