Month: November 2008

• CARU Releases Guideline for Toy Ads

  If a toy is moving in an ad, it better move once a child gets a hold of it.

• News Brief

  HOTELS.COM: the largest provider of lodging worldwide, is celebrating the approach of 1 million reviews on its site with the “Millionth Review” sweepstakes.

• Agencies

  Poor Service, Not Price, Creates Customer Churn: Study

  While the Web has made comparison shopping easier, marketers should focus on the service they offer to customers at least as much

• Acxiom Acquires Analytics Firm Quinetix

  Acxiom Corp. has acquired analytics and predictive modeling firm Quinetix LLC.

• Agencies

  Heartland Payment Systems Acquires Loyalty Firm Chockstone

  Heartland Payment Systems, Inc. has acquired Chockstone Inc., a gift card program and loyalty marketing services provider.

• Agencies

  Talbots Retains Moelis To Help Sell J. Jill

  The Talbots Inc. has retained Moelis & Company to serve as its financial advisor. Moelis is charged with assisting with the sale of the J. Jill brand.

• Transcontinental Buys Redwood Custom Communications

  Transcontinental Inc., a media and printing firm, has acquired marketing and communications company Redwood Custom Communications.

• Agencies

  ValueClick Secures $100 Million Line Of Credit

  ValueClick Inc. has received a revolving credit facility of up to $100 million, which it can tap at any time through Nov. 14, 2011

• Email

  Top Firms Fumble Opt Outs: Return Path

  More than 10 years since e-mail became a viable sales-and-marketing channel, many of the best-known marketers in the U.S. handle opt-outs poorly, according to a study released today by deliverability firm Return Path

• Email

  Stupid Media Watch: A Canadian Logic 101 Failure

  Is there a school somewhere teaching reporters never to question privacy and anti-spam advocates’ claims? Sure seems so