Day: November 1, 2008

• Scott Bathroom Tissue Targets Hispanics

  #12 Best Multicultural/Ethnic Campaign SCOTT COMPARTE TU DICHO AGENCY: MASS Hispanic Agency CLIENT: Kimberly-Clark, Scott Brand Brands often consider

• Agencies

  Game Changer: How to Make Sense of the Intelligent Mail Barcode

  Nearly 60% of the 212 billion mail pieces the U.S. Postal Service processes annually is direct mail. But with countless millions of people moving each

• Agencies

  Natural Resources

  Welcome to the 2008 Promo Sourcebook: It’s stuffed and it’s not your same old Sourcebook. This year, in addition to the extensive lists of promotion agencies

• Agencies

  Seeds of Change Samples its Organic Products

  #21 Best Campaign on a Budget (under $250,000) INSPIRE CHANGE AGENCY: Alcone Marketing CLIENT: Seeds of Change To understand why this promotion worked,

• Party and Politics

  Imagine Sarah Palin as Snow White and John McCain as Dopey, one of the Seven Dwarfs of Disney animation fame. If you’re in Los Angeles, no need to imagine

• American Express Lets Cardmembers Nominate Social Betterment Ideas

  #7 Best Cause-Based Promotion AMERICAN EXPRESS MEMBERS PROJECT AGENCY: Digitas CLIENT: American Express Until about 10 years ago, membership had its privileges

• Agencies

  United Airlines Pitches New Tranquil Sleep on Long Hauls

  #23 Best Creative UNITED SUITE DREAMS AGENCY: Arc Worldwide; BD’M; Starcom CLIENT: United United airlines wanted to get the word out that a new premium

• Agencies

  Shrek Premiums Drive Big Sales for Kellogg

  #19 Best Premium-Based Promotion SHREK THE THIRD AGENCY: Brigandi+Associates, Inc. CLIENT: The Kellogg Co. Kellogg took that big, lovable and very green

• Agencies

  Consumers Test Gore-Tex in Stormy Weather

  #4 Best Vehicle-Based Experiential Campaign GORE-TEX AND WINDSTOPPER KNOW WHAT’S INSIDE TOUR AGENCY: Marketing Werks CLIENT: W.L. Gore and Associates

• Agencies

  Meow Mix Teaches People to be Cats

  A Winner in Three Categories: #2 Best Use of Event Marketing (Five or Less Venues) #13 Best Campaign Targeting a Micro Audience #22 Best Idea or Concept