Euro RSCG Discovery Group Hires Marketing Director
Euro RSCG Discovery Group, the global data analytics and customer loyalty-marketing unit at Euro RSCG Worldwide, has hired Steven Topper as marketing director, effective immediately
LeBron James Steps Up for State Farm
Cleveland Cavaliers star LeBron James is in the spotlight of a State Farm Insurance ad that will run during NBA games on TNT and ESPN, and virally all over the Web.
Blogs Outweigh Social Nets on Purchase Help: Jupiter
When it comes to influencing sales conversions, blog posts can have a greater impact on customer buying decisions than marketing messages delivered via social networks, according to a new study.
Continental Airlines Drops Bag Fee for Chase Cardholders
In an incentive bucking the recent establishment of baggage fees among the major airlines, Continental Airlines is waiving the fee on a passenger’s first checked bag for Continental Chase credit and debit cardholders
Denny’s Debuts Dishes Created by Rockstars
Denny’s is boosting interest in its late night menu with the introduction of new dishes created by some popular rock stars.
News Brief
CAMPAIGN FOR A COMMERCIAL-FREE CHILDHOOD: sent a letter to 24 toymakers and retailers urging them to market to parents, not to kids
P&I Postscript
SAFEWAY: has expanded its PowerPump Rewards Program, making every Safeway fuel station part of the program
AirTrans Airways Extends Deal with Hertz
AirTrans Airways has signed a three-year deal with Hertz Corp. that enables frequent flyers to continue scoring points with their car rentals
Mail Stream: A Report on Incoming Direct Mail
A fresh tagline, fresh logo and fresh goodies adorn the Halloween 2008 version of The Popcorn Factory
A New Chapter for Datran?
Having been on the job as Datran Media’s chairman and CEO just three weeks, Patrick Vogt is the first to admit he’s still getting his bearings
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