Topic

Day: October 16, 2008

  • Consumers Research Products and Services Online

    A recent study released by Universal McCann highlights the importance of online research to active adult Web users around the globe.

  • Platform-A Tops Yahoo, Google

    Recent figures released by comScore indicate that AOL’s Platform-A advertising network retained its top spot on the list of the top 50 ad networks in the U.S. by unique visitor in August.

  • Escapism and Todays Economy

    Now is about the time of year when we are all making sure we have those holiday campaigns lined up. You know the ones — the Halloween costumes, turkey fryers and stocking stuffers that some ad reps dread landing because they know they will only make a few quick bucks.

  • Paltalk Hires Judy Shapiro as VP of Marketing

    Leading video chat provider looks to industry veteran to build on company’s marketing strategies, expand user base, and increase membership retention

  • Offers that Make the Web Go ‘Round

    In thinking about our topic from last week, the Ringtone Ecosystem, it brings up an interesting point with the ringtone space, that mobile subscription marketing isn’t mobile marketing. The multibillion dollar…

  • One Shot at A First Impression

    There is a saying that nothing in life is guaranteed, which is probably true, but that doesn’t make some things very likely. In our space, one such likelihood is your going to a conference at some point in time. If you work…

  • Live From DMA08: Direct Marketing in China

    Looking for a way to crack the Chinese market? You can do it online or by phone. But don

  • Agencies

    Starburst Goes After College Kids with New Candy

    Starburst is looking to improve the profile of its new GummiBursts brand among college students with a mobile cross-country campus tour

  • Agencies

    USPS: Keep the Mail Monopoly

    The U.S. Postal Service said Wednesday it wants to keep providing universal postal service and to hold onto its monopoly on mail delivery.

  • Grossman Buys Into Consolidated Marketing Services

    Grossman Marketing Group, a promotional products company, has bought a stake Consolidated Marketing Services, a provider of fulfillment, recognition and promotional product Web sites.