Watching the Carts
While there's no softening the blow of the troubled economy, retailers worked hard this year to keep shoppers returning to their stores. New technologies
More Bang for the Marketing Buck
Lucky Wet International: The maker of lubricants, massage oils and other intimacy products has been able to tailor the same MySpace game to two different
Premium Connections
Believe it or not, those pens and calendars handed out at trade shows make a lasting impression. Of the 71% of business people who received a promotional
Licensing Languor
Many little girls across the country are likely snuggling down tonight in bedding decorated with all things Hannah Montana. The singing and TV star sensation
Legal Challenges
This year has seen the enactment and amending of legislation and the filing of lawsuits related to a number of promotional tactics. The following is an
Promo Lite
What did you expect? There's an economic downturn. So promotion marketers are trimming their sails, judging by Promo's 2008 Marketer Trends Survey. Only
Mail Bonding
Let them have their National Football League sponsorships, their virtual worlds, advergames and campaigns on Twitter. When it comes to the number-one
Marketing to Go
The appeal of mobile devices for marketers is unquestionable. They're everywhere; they're personalized to one person and so (in theory) highly targetable;
Happy World
Okay, trivia buffs: What was the first movie property to appear in a McDonald's Happy Meal promotion? If you said the original Star Wars back in 1979,
Now More than Ever
There's little question that this is the year for interactive promotions. Heck fire, this is the century for them. The only unknowns are where the money
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