October 1, 2008
Your Inbox is Full
Marketers really like e-mail. About 840 billion messages will hit inboxes by 2013, compared to 418 billion this year. The boom can be attributed to e-mail's
Playing the Game
Spending on games and contests may be flat, but consumers don't seem to notice. They are too busy posting photos, developing videos and singing jingles.
Compassion Fatigue
Online or in-store, any day in October you'll see pink lids, pink logos and pink symbols, all supporting the worthy breast cancer cause. This celebration
Top of Mind
If you find yourself standing behind a bald man sporting an Air New Zealand tattoo on his bare pate the next time you're on line at a U.S. airport, you're
Dishing out Discounts
Coupons were distributed in big numbers last year and shoppers, troubled by economic woes, turned in billions of them, marking the first time in 16 years
Enter the Dragon
Early this year, HP found itself with a high-powered, relatively high-priced notebook PC, the HDX Dragon, that was making little headway against the competition.
Premium Connections
Believe it or not, those pens and calendars handed out at trade shows make a lasting impression. Of the 71% of business people who received a promotional
Licensing Languor
Many little girls across the country are likely snuggling down tonight in bedding decorated with all things Hannah Montana. The singing and TV star sensation
Mail Bonding
Let them have their National Football League sponsorships, their virtual worlds, advergames and campaigns on Twitter. When it comes to the number-one
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