Topic

Month: November 2006

  • Agencies

    The Yankees’ Bush-League CRM

    YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who

  • Agencies

    In Utah, the Sheriff of Doodyville Takes on the World

    Are Utah’s government officials evil or just stupid? That question comes to mind every time the state’s so-called child-protection do-not e-mail registry

  • Agencies

    Mailers Face New Postal Rules

    WITH THE NEW RATE case taking effect next May, mailers will have many new rules and regulations to look forward to, many of which are expected to set

  • Agencies

    Nothing Was Delivered

    Every standard mailer worries if his or her missives will get delivered to the right addresses. And more and more these days, the U.S. Postal Service

  • Listline e_Newsletter 11/01/06

    RMI Direct Marketing recently assumed management of lists owned by the
    Veterans of Foreign Wars of the U.S. More than 1.4 million names from
    the last 12 months are available on its nonmember donor file.

  • Listline e_Newsletter 10/31/06

    Celebration Express Inc. picked Adrea Rubin Management Inc. to oversee
    three files. The largest list, Birthday Express Buyers, names 895,599
    who bought party favors, decorations and similar products, typically for
    children’s parties.

  • Listline e_Newsletter 10/30/06

    Names for 2.5 million consumers are available on the Dollar Stores
    Buyers file. These individuals spent an average of $50 on discount
    products.

  • Listline e-Newsletter 10/27/06

    Names and Addresses Inc. now manages the National Street Machine Club
    list. It identifies 148,536 members and subscribers who receive Street
    Thunder magazine. The average sale was $24.

  • Email

    Judge Won’t Overturn Spamhaus Ruling

    A federal judge in Illinois has denied anti-spam blacklisting group The Spamhaus Project’s motions to dismiss an $11.7 million default judgment against it.

  • Digital

    Ad Sales Boost Martha Stewart’s Online Fortunes: Web Site Relaunch Imminent

    Although only a small part of Martha Stewart Living Omnimedia Inc.’s fortunes, Internet sales rose dramatically during the third quarter, in advance of the site’s early 2007 relaunch.