Month: November 2006
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Agencies
A Trip to Santa’s Village
Sure, you know what Santa Claus does in December. But did you ever wonder where he goes in the off-season? You can always find him at Santa’s Village, a Jefferson, NH Christmas-themed amusement park.
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Agencies
Dance: 10; Looks: 3
The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays.
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TV Suffers at the Growing Hands of Online Video
According to a study carried out by ICM, a market research company based in the U.K., and commissioned by the BCC, online video sites are taking away from the time people spend watching their television screens. Though this…
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What’s Your Payout? That Depends…
Time and time again I’m asked: “What is the most challenging part of working with Affiliates?” Here is some feedback and insight for those on both the Affiliate and Affiliate management sides. To begin, here’s a phrase we’re all familiar with:…
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Captured: Inventory Extension
Sites such as YouTube illustrate the challenges of ad matching well. Some incredible technologies have been developed that help tremendously, behavioral targeting being one. I have always liked what behavioral targeting…
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Google Still Hogs Search Share
Google is still the king of search, no matter who you listen to. According to figures released by Nielsen//NetRatings, more than 3 billion searches were conducted on Google in October, which was about 49.6% of the total search…
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One Goal, Two Approaches
An interesting bit of news made the rounds the past two days, that of the four-year old Google Answers shutting down. In theory, it made for a nice compliment to the company’s core product – a purely technology based…
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Security Fears Were a Big Downer for 2006
According to the research firm Gartner, e-commerce lost almost $2 billion in 2006 thanks to security concerns that consumers feel when they shop online. About half of this figure ($913 million) was due to consumers who avoided…
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E-Commerce Sees Big Black Friday
According to numbers released by comScore, spending on online retail sites soared high on Black Friday this year, seeing 42% growth over last year’s post-Thanksgiving shopping frenzy.
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Agencies
Walking in a Web Wonderland
Tis’ the season to hook your marketing wagon to the holiday star, so this month we decided to check out the online tie-ins – or lack thereof – for several mainstream holiday campaigns.
