CoActive Prepares to Reorganize; Faces Delisting
CoActive Marketing Group is in the early stages of a restructuring even as the agency reviews its financial reporting.
Domino’s Serves up Pizza to ‘Brooklyn’ Names
If you have a Brooklyn-style name, you could get a free pizza.
Sears Helps with Holiday for Military Families
Sears Holding Corp. has added a cause-marketing overlay to its holiday shopping site, ReadySetHoliday.com.
News Briefs
TACO BELL: is offering a chance to...ACNIELSEN: cut a deal yesterday with...MOTOROLA, INC.: has tapped professional snowboarder...ELIZABETH ARDEN, INC.: has signed...
Marketing Accountability and ROI, Part I
In the last few years, marketing accountability has evolved from being a directive of industry analysts and thought leaders to become a full-fledged strategic imperative for corporations.
Big Brands Tap TiVo’s New Marketing Platform
(Promo) Ad skippers, beware. TiVo is out with a new tool to get ads in front of viewers who like to hit that fast-forward button when the commercials air.
SEM: Should You Buy Your Own Brand?
(Searchline) In a just and well-regulated world, buying your company’s brand as a search keyword would at least guarantee that the folks who searched on that brand name would be herded to your sponsored listing, wouldn’t it?
Make Links Work for You—Carefully
(Searchline) If you’ve been running a Website for any length of time, you’ve probably gotten at least a few e-mails offering to trade links with another Website.
Fruit for Thought
Before we even spoke with Cathy Fultineer, executive vice president, sales and marketing for Harry & David, we knew the answer to our first question. She had to reschedule the interview twice, because the holidays are definitely the busiest time of year for the Medford, OR-based food and gift marketer.
Cups of Cheer
Sure, as usual, this year Starbucks changed its coffee cup color to red to signal the start of the holiday season. But it went beyond cups this year with ItsRedAgain.com and the accompanying Cheer Pass campaign, an effort to spread holiday good will to customers and encourage them to pass it on. Brad Stevens, vice…
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