Month: November 2006

• Millsport Names Two to Work on Frito-Lay

  Millsport has named Deb Silhacek account director and Ryan Lee account executive on the agency’s Frito-Lay account.

• Listline e-Newsletter 11/10/06

  Some 850,000 names are offered on the Shall We Dance database. It
  features people who typically watch dancing competitions and purchase
  music.

• Autobytel to Handle Lead Generation at America Online

  Autobytel Inc. has reached an agreement with America Online to integrate its lead generation programs on AOL for new and used automotive dealerships.

• Digital

  Army Turns to Online Marketing to Boost Recruitment

  The U.S. Army plans to expand its recruiting efforts through Web-based media in conjunction with a new nationwide television advertising campaign.

• FTC Settles Complaint With Canadian Telemarketers

  The Federal Trade Commission has settled a telemarketing complaint with two Canadian brothers and their companies involving international lottery promotions.

• Two More Sharper Image Execs Out

  (Multichannel Merchant) On Nov. 9, a little more than a month after founder Richard Thalheimer was forced out at Sharper Image Corp., president/chief operating officer Tracy Wan and executive vice president/chief financial officer Jeff Forgan have resigned.

• GlaserDirect President Steven Glaser Dead at 49

  Steven P. Glaser, president of direct marketing services firm GlaserDirect, died on Oct. 20. He was 49.

• Letters to the Editor

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• Hitachi’s Branding Campaign Highlights Tech Strength

  Hitachi America, Ltd., has embarked on a multi-year, multi-million dollar campaign to help boost the company’s revenues and build brand awareness for its lesser-known technology products.

• Agencies

  New Balance Mall Tour Boosts Sales

  A recent event touting New Balance Kids shoes in Simon malls boosted footwear sales 6% versus one year ago.