Day: May 24, 2006

• Agencies

  Sprite Hits the Street with a New Look and Message

  Sprite is hitting the streets this summer with a host of promotions focusing on its “lymon” taste and a fresh new look.

• Online Sales to Pass $200 Billion: Study

  Online sales, which hit the $100 billion mark just three years ago, will pass $200 billion, according to a study from Shop.org and Forrester Research. In fact, total sales (including travel) are seen as reaching $211.4 billion. Sales excluding travel will hit $138 billion.

• Agencies

  Harte-Hanks Acquires Print-On-Demand Service Provider

  Harte Incs Inc. has acquired digital printing capabilities from PrintSmart Inc., a print-on-demand firm based in East Bridgewater, MA. Terms of the purchase were not disclosed.

• Agencies

  Operation Global Con Nets Hundreds of Scammers

  More than 565 people have been arrested as part of

• Agencies

  Personnel Costs Affect Customer Support Operations ROI: Study

  Personnel costs are the largest single cost for firms

• McCarthy Promoted to CEO of Allant

  Terrence E. McCarthy has been promoted to CEO of Allant, a business intelligence and analytics firm.

• MRM Hires Paran Johar As EVP, Digital Marketing

  MRM Worldwide, the direct marketing agency, has hired Paran Johar to serve as executive vice president of digital marketing and managing director of the MRM Los Angeles office.

• Letters to the Editor

  Letters in response to “Loose Cannon: A Boy Named Sue”