Topic

Day: May 1, 2006

  • Agencies

    Catalog in a Big Box

    A WHILE BACK MY SISTER ASKED ME FOR AN ANNIVERSARY gift idea while we were shopping at a mall. At first I couldn’t think of anything my husband and I

  • Agencies

    Slowdown in Kids’ No-E-mail Push

    THE KIDS’ DO-NOT-E-MAIL juggernaut that for the last year has threatened to wipe legal adult content out of electronic communications has ground to a

  • Agencies

    A New IT Choice

    DIRECT RESPONSE radio spots and search have helped computer repair firm PlumChoice build a base of 30,000 small- and home-office customers. Ted Werth

  • Agencies

    SEO Helps Build DMer’s Business

    Mark Zoske has turned a passion for salt into a $3.5 million-a-year online business, largely by using search engine optimization. His firm, SaltWorks,

  • Agencies

    Room Service

    SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the

  • Agencies

    Fax Fight

    DOES YOUR COMPANY send advertising faxes? Make one small mistake and your firm could be sued under the Telephone Consumer Protection Act (TCPA). Most

  • Agencies

    The E-zine for Cinephiles

    TIRED OF THE USUAL DRECK from Hollywood? Then do what many New York film lovers do: Head to the Film Forum, a small nonprofit theater on the border of

  • Agencies

    Nice Story, But Illy’s Ad Doesn’t Tell It

    Mark Twain said,

  • Agencies

    Kia Dealer Mailing Is a Real Clunker

    FOR WHAT MUST BE THE worst direct mail campaign in the history of the craft, look no further than a recent effort from Kia of Paramus, NJ, aiming to get

  • Agencies

    Rate Case Coming, Potter Warns

    A NEW RATE CASE SEEKING A postage increase in 2007 is about to be filed with the postal Board of Governors, said Postmaster General Jack Potter during