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Dove, Oreo (+Others) Facebook Marketing Tips

|  by Andrea Vahl (Social Media Examiner)

This author takes a look at 10 large and small brands and provides Facebook marketing examples, as well as tips you can use in your own Facebook Marketing.

social media habits

Social Behaviors That Drive Brand Advocacy

|  by Holly Hamman

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.


Grande Guide to Social Selling 2014

Partner Content

This guide shows how the role of the modern salesperson has changed from cold caller, to welcomed engager of meaningful conversations via social channels. Read the guide now.

3 copy

2015 Social Trends to Watch

|  by Chief Marketer Staff

Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.

1 copy 3

The New Era of Social Marketing

|  by Chief Marketer Staff

Social networks have figured out creative ways to keep both the consumers and advertisers happy, ushering in a new era of digital marketing.


B2B Digital Spending Continues to Rise: Outsell

|  by Beth Negus Viveiros

B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.


Social Spending for the Holidays

|  by Chief Marketer Staff

The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.