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dove300

Dove, Oreo (+Others) Facebook Marketing Tips

|  by Andrea Vahl (Social Media Examiner)

This author takes a look at 10 large and small brands and provides Facebook marketing examples, as well as tips you can use in your own Facebook Marketing.

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New Strategies in B2B Social Media

Today, B2B marketers are approaching B2B social media more strategically than in the past, creating concise and compelling content that is mobile friendly.

social media habits

Social Behaviors That Drive Brand Advocacy

|  by Holly Hamman

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

travel-flight-300

3 Things the Travel Industry Can Teach Marketers

|  by Deren Baker

As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?