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Dove, Oreo (+Others) Facebook Marketing Tips

|  by Andrea Vahl (Social Media Examiner)

This author takes a look at 10 large and small brands and provides Facebook marketing examples, as well as tips you can use in your own Facebook Marketing.

social media habits

Social Behaviors That Drive Brand Advocacy

|  by Holly Hamman

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.


Grande Guide to Social Selling 2014

Partner Content

This guide shows how the role of the modern salesperson has changed from cold caller, to welcomed engager of meaningful conversations via social channels. Read the guide now.

3 copy

2015 Social Trends to Watch

|  by Chief Marketer Staff

Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.

1 copy 3

The New Era of Social Marketing

|  by Chief Marketer Staff

Social networks have figured out creative ways to keep both the consumers and advertisers happy, ushering in a new era of digital marketing.


Social Spending for the Holidays

|  by Chief Marketer Staff

The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.


Social Advocates Can Fuel Big Buzz

|  by Patrick Gorman

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.


How Big Data and Marketing Analytics Can Help Sales

|  by By Glenn Gow

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.