This author takes a look at 10 large and small brands and provides Facebook marketing examples, as well as tips you can use in your own Facebook Marketing.

This guide shows how the role of the modern salesperson has changed from cold caller, to welcomed engager of meaningful conversations via social channels. Read the guide now.

Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

Here are five do’s and don’ts for brands looking to reap the benefits of a workforce properly engaged on social media.

Social networks have figured out creative ways to keep both the consumers and advertisers happy, ushering in a new era of digital marketing.

The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.

Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn't going to cut it.

Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links to additional information that appear right when a person begins to ponder something new.