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Dove, Oreo (+Others) Facebook Marketing Tips

|  by Andrea Vahl (Social Media Examiner)

[caption id="attachment_151796" align="alignright" width="150"] Girls Who Code entertain their fans with games on Facebook.[/caption] This article includes Facebook marketing examples from brands like Qatar Airways, Dove, Oreo and Stella and Dot. The author offers tips and “key ...


Grande Guide to Social Selling 2014

Partner Content

By: Oracle Marketing Cloud Length: 12 pages Type: White Paper Simply put, social selling is the practice of leveraging social networks and the associated tools in the overall sales function, from lead generation, to closed deal, to account management. This guide ...

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2015 Social Trends to Watch

|  by Chief Marketer Staff

Look for increased personalization, more metrics and bigger spends in social media marketing for 2015. This TechRepublic story digs into what's ahead for social media marketing, and predicts 2015 will be a year for optimization, with brands spending less time investing in ...

content maze

Refocusing Social Measurement with Objective-Driven Analytics

|  by Mazy Yap

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists. While many social media strategists have spent months convincing clients to move away from positional metrics (e.g., ...

Five blank adhesive note reminders

5 Do’s and Don’ts For Social Media Training

|  by Cory Edwards

For brands, giving employees the green light to engage on social media is a good start, but it’s only half of the solution. Often, employees are confused about how to use a social network and many are nervous to ...

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The New Era of Social Marketing

|  by Chief Marketer Staff

Instagram announced that video ads would begin popping up in users' feeds last week, making it the last of the big social networks to incorporate paid advertising. According to this Daily Orange story from Aarick Knighton, good advertisements should match ...


Social Spending for the Holidays

|  by Chief Marketer Staff

The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular. A report this week from Forbes indicates 67 percent of marketers plan to ...


Social Advocates Can Fuel Big Buzz

|  by Patrick Gorman

Social networks such as Facebook have wised up to brands leveraging their platforms to market themselves for free. Long gone are the days when marketers could post updates to their millions of followers and have their messages seen by all ...


Tips for Killer Social Media Campaigns

|  by Chief Marketer Staff

Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn't going ...

Grande Guide to Social Advertising 2014

Partner Content

By: Oracle Marketing Cloud Length: 12 pages Type: White Paper Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served ...