Virgin Digital and Foot Locker Announce Sweepstakes

Posted on by Chief Marketer Staff

Virgin Digital, the digital entertainment platform of the Virgin Group Ltd., and Foot Locker, Inc., announced a promotion and sweepstakes to offer exclusive content from Island Def Jam artists LL Cool J, Ludacris and Ja Rule, all via Virgin Digital 30-day free trials to Foot Locker customers. The program also offers the chance for one lucky customer and guest to win the Flyaway Sweepstakes and attend the All-Star Game in Denver with Ludacris.

Those who fill out a sweepstakes entry form and mail it in will be entered in the flyaway sweepstakes to attend the All-Star Game with Ludacris in Denver from Feb. 18-21. The promotion runs through Jan. 31.

Marketing initiatives around the promotion include Virgin Digital providing a Foot Locker-branded micro site linked from Virgindigital.com with access to the free player and Foot Locker Radio, a digital radio station available through the award-winning Radio Free Virgin, promoting Foot Locker throughout the program.

Foot Locker will deliver high-profile placement of Virgin Digital branding at all retail locations, as well as support the program at Footlocker.com. Additionally, Foot Locker will highlight artist and album art on P-O-P displays, and play artist videos on all in-store Foot Locker video reels during the promotion period.

Additionally, Virgin Megastores will include bag inserts offering Foot Locker discounts of $10 off a purchase of $50 or more, good through Jan. 31.

Exclusive downloads through Virgin Digital include Ja Rule’s Better Days, Ludacris’ Get Back—Rock Mix and LL Cool J’s Paradise featuring Terri Walker. Foot Locker customers who visit a store during the promotion and try on or purchase product will receive a download voucher to receive access to the exclusive tracks and 30-day trial of Virgin Digital.

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