It’s no surprise that the agency behind an Olympics-themed 2013 Bronze PRO Award winning campaign called “Follow Lolo Run” and a national promotion for Corona asking people to text photos to win prizes enjoys inspiring people to action. But Upshot is quite active itself, ramping up its 3-D and industrial design for in-store marketing, rolling out a Hispanic marketing strategy and adding to its group of digital specialists. It boasts 11 “boomerang” employees, who discovered that greener pastures don’t exist.
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