The Benefits of NOT Marketing to Certain Customers
Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
Does your business have attribution under control? Here's five tips for a better attribution strategy.
New study emphasizes significance of data in driving revenue and audience quality; spotlights impact of data on strategy, measurement and overall marketing mix.
Experts from Cartoon Hangover, Lord Hobo Brewing, Building Engines, First Data and more share their secrets for content marketing success.
Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.
When you think KPIs, think key predictive indicators as well as key performance indicators. Here's why.
The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.
More than ever before, marketing spending is being scrutinized by the c-suite. Now, the pressure to perform is getting passed along to the companies providing those often pricey martech solutions.
Sales cycles are long, and the ROI of engagement can be hard to measure. Here's four reasons you need to build relationships with the C-suite.
If you’re not keeping your data clean and structured, you may be swept away by the huge wave of AI set to revolutionize marketing as we know it.
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