Topic | Branding

Overcoming Age: Reaching Multigenerational Households

|  by Sarah Clark

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

5 Common Mistakes in Setting Brand KPIs

|  by Brian Rafferty

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

Coke & American Idol Fizz Out

|  by Suzanne Vranica (WSJ)

After a long relationship, Coke has decided to exit the American Idol stage.

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CHIEF MARKETER 200