Branding Archives - Page 5 of 9

The Importance of Diversity in Marketing Strategy

One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.

Profiles & Campaigns

PGA Sponsorship and TV Campaign Boosts Sentry’s Profile

A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers.

Digital

Medidata Builds B2B Branding Platform on Hope

A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.

Technology

5 Tips to Humanize a Technology Brand

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

Social

Q&A: How “Humankindness” Helps Dignity Health Engage Employees and Patients

Dignity Health’s Mark Viden recently chatted about the “Hello Humankindness” marketing strategy targeting both internal and external audiences.

Engagement

The True Tale of Johnny Cupcakes

Johnny Cupcakes founder Johnny Earle shares the story of his
brand’s tasty experiential marketing strategy.

MarTech

Lenovo CMO Roman Outlines Marketing Challenges

Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.

Demand Gen

To Reach Donors, Nonprofits Turn to Marketers….And Sharks

Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance’s partnership with Shark Week.