Topic | Analytics

Building a Strong Marketing Data Strategy

|  by Curtis Thornhill & Elizabeth Dobbin

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

data intelligence, Engaging customers

Misconceptions About Marketing Data

|  by Anastasia Bogomolov

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

Think Beyond Click-Based Metrics

|  by Suneet Bhatt

Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next.

Putting a Face on Anonymous Data

|  by Naras Eechambadi

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

Chief Marketer Videos



Awards

 
	
        

CHIEF MARKETER 200