Allie Gray Freeland, Joe Griffin (MarketingProfs)
Every facet of marketing requires a specialized skill, and not everyone in an in-house organization may be an expert in a particular area. Or, maybe your organization has a fleet of marketers with just the niche skill set, but they don’t have the bandwidth to get to everything on the checklist. Here’s what you need to know to find an agency partner that actually jibes with your company.
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