Lionsgate Ups Palen, Greenberg in Marketing Department

Lionsgate has promoted Tim Palen and Sarah Greenberg to co-presidents of film marketing. The positions took effect yesterday.

In their new roles, Palen and Greenberg will work on marketing campaigns and new marketing initiatives for Lionsgate. Specifically, Greenberg will focus on theatrical, home entertainment and corporate publicity; Palen will oversee Lionsgate’s media, creative advertising, new media and corporate branding initiatives.

Palen previously served as executive VP-theatrical marketing for Lionsgate. He helped create marketing campaigns for hit movies including Crash, Hostel, Saw II, Open Water and Fahrenheit 9/11. Palen joined Lionsgate in 2001.

Greenberg was named executive VP-publicity for Lionsgate in 2004 and help spearheard a series of feature film publicity campaigns and home entertainment publicity campaigns for Crash, Hostel, Saw I and Saw II and Diary of a Mad Black Woman.

The promotions mark the first time Lionsgate has named co-presidents in the marketing department. John Hegeman resigned as president of worldwide marketing for Lionsgate in December.

“Tim and Sarah epitomize the best traits of the Lionsgate brand— thinking, entrepreneurial spirit and daring, unconventional approaches to the marketing of our company and its filmed entertainment product,” said Jon Feltheimer, Lionsgate’s CEO, in a statement. “Their elevation reflects our commitment to remain a step ahead of the competition in our marketing and branding initiatives.”