Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes

Posted on by Chief Marketer Staff

(Snapple)

snapple win nothing sweepstakesSnapple has long used its bottle caps to keep consumers interested in buying its beverages to discover what exactly is under the caps. This summer, it’s gone the way of “Seinfeld” running a Snapple “Win Nothing” Sweepstakes. More than 70,000 prizes will surprise drinkers when they pop the top earning them a variety of gift cards, with sayings like “You Won NO Airfare,” (a $400 gift card) “You Won NO Thirst,” (a coupon booklet with 48 Snapple coupons.) Maybe a tip or two for you here? It’s all under the cap.

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