HP And AOL In Co-marketing And Development Deal

Posted on by Chief Marketer Staff

Hewlett-Packard Co., Palo Alto, CA, and America Online Inc., Dulles, VA, have entered into a strategic alliance to enhance printing and e-commerce to AOL’s brands.

The Print Center will allow AOL, CompuServe, and Netscape users to print more with more ease and convenience; Print Buttons for the selection of printing options; Customized Content Publishing, allows users to create customized print jobs; and other similar options.

The agreement also allows HP to become an anchor tenant in Shop@AOL.

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.