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HP And AOL In Co-marketing And Development Deal

HP And AOL In Co-marketing And Development Deal

Posted on November 30, 1999 by Chief Marketer Staff

Hewlett-Packard Co., Palo Alto, CA, and America Online Inc., Dulles, VA, have entered into a strategic alliance to enhance printing and e-commerce to AOL’s brands.

The Print Center will allow AOL, CompuServe, and Netscape users to print more with more ease and convenience; Print Buttons for the selection of printing options; Customized Content Publishing, allows users to create customized print jobs; and other similar options.

The agreement also allows HP to become an anchor tenant in Shop@AOL.

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