Google Now, Voice and Predictive Search, and What It All Means for Marketers

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Google’s recent I/O conference put a bow on what we’ve known for a while now: The search giant is leaving behind the text-input box in favor of users’ voices and contextual information. In other words, if the search giant has anything to say about it (and with two-thirds of the U.S. search market, they clearly do), what marketers and consumers know simply as “search” is changing in very big ways.

Google search

While there were many announcements and awe-inducing unveilings at I/O, it was impossible to ignore the search-related innovations Google showed off, including an enriched search engine that would go beyond simply answering the current query and actually preemptively answer a user’s next question.

Searching for the population of India? Here you go


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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone