House Beautiful
Appliance makers are serving upscale goods and brand-conscious promos. Will it curb consumers' appetite for price deals?Appliance sales are strong as
Consumer Marketing
Frankel Goes Global via Publicis
Frankel & Co. plans to invest in global expansion and new technology following its purchase last month by Publicis SA.Paris-based Publicis will pay a
VOTES: Pop Goes the Century
With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy
AFP Settlement Approved
The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,
Accounting for Survival
In December's column, we discussed the three things any manufacturer needs to execute a successful promotion plan: 1) Know what you want and what you're
Escape to the Net
Is the Internet spawning a nation of jaded super-consumers who feel more empowered and at the same time more bored? Recent studies from various sources
Brand Enthusiasm: Why some brands thrive while others dive.
Why would 100,000 people travel to a corporation's anniversary event, competing for the opportunity and paying for the privilege?Why would a group of
Big Plans
This will be my final column for promo. I have so many other crucially important things to do, you see.I will forge a future in cable television by founding
SPECTRA SPOTLIGHT: Friends of Frozen Fish
It's winter. Fish is the diet dinner du jour, and waistlines are at issue - especially after the holiday season's Millennium fetes.Apart from the restaurant
Impacting It In
Marketing Drive Worldwide, Wilton, CT, and London, has absorbed Impact/FCB in Toronto into its marketing services brand network. The agency, which has
