From the Horse’s Mouth
Market research is getting a personal touch. While surveys and focus groups continue to offer the meat-and-potatoes that marketers need, many brands are
Consumer Marketing
Blinded by the Date
I have already been a winner. Last month I traveled with the 1,000 winners of Miller Brewing Co.'s fifth annual MGD Blind Date sweepstakes. The concert
Letter to the Editor
While I loved the October PROMO and its focus on event marketing, I do have to take issue with Jim Holbrook's article. Jim doesn't get it when trying
Let’s Make a Deal
Former MTV jockey Kennedy worked the audience during the Game Show Network's presentation at the L.A. Office RoadShow. The charismatic host quizzed audience
November 1, 2002
Accounts Action
Marinelli Communications, Inc., New York City, named sales promotion agency of record for Loews Cineplex Entertainment Corp., New York City. City of Industry,
Hershey Sale is Sticky Business
Nestl, Vevey, Switzerland, will have to stop licking its lips, at least for the short term. State Judge Warren Morgan issued a temporary restraining order
CORRECTION:
Innova Marketing, Minneapolis, handled The Food Network's Iron Chef vs. Bobby Flay Rematch Weekend, a finalist in the PRO Awards for Best Use of Event
Direct Inspection
Maybe the reason consumers complain so vehemently about direct marketing is not because they dislike it, but because they like it so much, and want it
Spies in the Kitchen
I'm in the middle of Times Square, America's mega-branding theme park, with my documentary crew to interview travelers for Sheraton Hotels. Getting instinctive
