When it comes to lead generation and search engine marketing, it’s critical to keep forms as simple as possible for users and optimized for searchability.
This Business2Community report dives into the topic of lead gen forms in the SEO era, and suggests keeping forms 
simple for users to complete, keeping copy compelling and incorporating testimonials from clients into the copy to bolster credibility.
Take a look at the full story to learn more about marketing your lead gen landing page, as well as the importance of following up with clients who take the time to fill out forms.
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