Mentos Hits the Road to Distribute Millions of Samples
Mentos is popping the top on an eight-month tour for the chewy mints.
Mentos is popping the top on an eight-month tour for the chewy mints.
Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month.
ABC is hitting the road Monday with a tour and dancing contest to promote the second season of its hit show Dancing with the Stars.
Strawberry Shortcake has struck a deal to help sell strawberries to kids.
If you missed some stunt that a marketer pulled on the street today, don't worry. Chances are it'll end up on TV-and not necessarily on the evening news.
As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship
It's every marketer's worst nightmare: a promotion gone terribly wrong. Time Warner's Turner Broadcasting System learned some hard lessons about post-Sept.
The head of the Cartoon Network resigned Friday after a marketing stunt last month that caused a terrorism scare in Boston.
Warner Bros. Consumer Products is taking its popular Speedy Gonzales character on tour with a new sport—skateboarding.
Visa USA has signed a marketing deal to give special perks to Visa Signature cardholders at 150 wineries in Sonoma Valley.
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