Social
-
Engagement
Chivas Offers $200,000 to Next Pair of Traveling Brand Ambassadors
Chivas Regal has launched a nationwide search for two brand ambassadors that get a combined $200,000 stipend to act as international representatives to travel the world and document their experiences, all in the name of the well-known scotch whisky.
-
Engagement
Mr. Youth to Handle Spring Break in Panama City…Again
Mr. Youth has been named agency of record for the Panama City Beach Conventions & Visitors Bureau’s Spring Break 2007 initiatives.
-
Engagement
Sculpture Exhibit Unveils New Lexus…Slowly
Lexus is using a slow-reveal public art exhibit, set against the backdrop of New York City, to show off its new car.
-
Engagement
Lay’s Readies Chef Tour
Frito-Lay has recruited personal chef Dave Lieberman for a supermarket tour touting sunflower oil.
-
Acquisition
Polaris Chief Challenges Competitor CEOs to ATV Race
Polaris CEO Tom Tiller is challenging his competitors to a duel in a promotion that touts Polaris’ all-terrain vehicles as the toughest ATVs on the market.
-
Digital
Palsy-Walsy
Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace
-
Engagement
Chrysler Goes to Church for African-American Push
In an effort to reach out to the African-American community, Chrysler is taking its cars to church to preach to the masses via a sponsorship of a Patti LaBelle tour.
-
Engagement
Ocean Spray Harvests Crans in Cities; Piggybacks Pepsi Distribution
Ocean Spray Cranberries, Inc. is readying a Bogs Across America promotion for New York, Chicago and Los Angeles timed to the cranberry harvest season.
-
Engagement
Energizer Brings Pink to Race for the Cure
Energizer brings its bunny-inspired energy to Susan G. Komen Race for the Cure events this month with a twist on its long-running tagline “Keeps Going and Going and Going.”
-
Acquisition
Coke, Adidas, KFC and Others Pair with NBA Europe Live
The National Basketball Association (NBA) has scored marketing partnerships with Microsoft, The Coca-Cola Co., Adidas, KFC, Toyota and others to activate promotions as part of the league’s European exhibition games.