Mobile
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Engagement
JVC Touts ‘Dark Knight’ DVD with Sweep, Live NYC Event, Mobile
Consumer electronics maker JVC has built an integrated online/offline promotion around the launch last Tuesday of the DVD and Blu-ray versions of the latest movie in the Batman franchise, “The Dark Knight.”
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Engagement
Target Advertises Aguilera Exclusive on Mobile Blogs
Retailer Target has begun promoting its exclusive new CD from singer Christina Aguilera, “Keeps Getting’ Better,” on a new mobile blog Web portal from Snakk Media.
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Mobile
Mobile Advertising Discovers America
Mobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union and Asia.
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Engagement
Sprint to Run Live NFL Network Games
NFL Network games are going live via Sprint’s Now Network, marking the first time pro football games will be ported to wireless screens.
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Mobile
It’s All About Me: Gen Y Sets Its Own rules for DM Engagement
If you’re reading this in the print edition of Direct, this article is not about you. But if you’re scanning it online in one of several browser windows
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Mobile
Caribou Coffee Hires Cellfire to Offer Mobile Coupons
Caribou Coffee Co. has joined the list of companies using Cellfire Inc. to accept mobile coupons in its 443 U.S. retail locations.
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Mobile
Veridigm Acquires Mobile Media Unlimited
Veridigm Inc., a British investment company, has signed a memorandum of understanding to acquire Mobile Media Unlimited Inc.
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Acquisition
CBS, Freemantle Make ‘Price Is Right’ Interactive
CBS and Freemantle Enterprises have launched a mobile “Win-At-Home” version of the popular TV program “The Price is Right.”
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Mobile
Harley-Davidson Taps Supermodel to Pitch New Bike
Harley-Davidson has chosen an unconventional way to launch its new high performance motorcycle, by partnering with American supermodel Marisa Miller
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Direct Marketing | Print
It’s Mobile, Baby!
Just in time to entertain the hordes of direct marketers set to descend on Sin City for DMA08, Vegas.com is rolling out what it calls Las Vegas’ first