Social Media & SEO
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Branding/Marketing
PR Roundup: Ye’s Big Apology, Wienie 500 Returns, AI Usage Plateauing Among PR Pros
From Ye’s crisis apologies and credibility questions to Oscar Mayer’s bun-believable brand theatrics and Muck Rack’s AI reality checks, this week’s PR Roundup highlights how communicators are navigating seriousness, spectacle and strategy all at once.
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Shopper/Retail
How the Lowe’s Marketplace Boosts SEO Value, Sales
Lowe’s adds thousands of products to its site offering more home categories and broadening its price points. The new channel increases the retailer’s AOV and relevancy.
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Branding/Marketing
PR Roundup: Dr Pepper Goes Viral as PR Faces a Reality Check
From Dr Pepper’s savvy elevation of a creator’s viral jingle to new data revealing what’s holding PR teams back, we examine how brands and agencies are adapting to shifting media dynamics, AI realities and a changing early-career pipeline.
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AI
Thirdlove CMO Prepares for AI Shopping Shift
At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while websites become transaction centers.
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Social
Top Retail Marketers at PacSun, Tarte and Crocs Share TikTok Shop Success Tips
PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content.
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Digital & Technology
The New Reality of Advertising Communications: Why Accessibility Is No Longer Optional
The barriers that once made accessible advertising difficult have largely disappeared.
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Trends
GaryVee’s Hot Takes on Marketing Best Practices at NRF ’26
VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.
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Crisis Management
PR Roundup: Top Risks Revealed, FBI Searches Journalists, Wendy’s Starts Beef With Bills
From reputational risk landmines to renewed fears over press freedom—and even a fast-food brand poking a very devoted sports fandom—this week’s PR Roundup underscores how quickly trust, tone and transparency can collide
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Branding/Marketing
The Rise of the CES Creator Space—and What It Means for PR
In these videos creators and CES administrators shared what it was like to be inside the space—from hands-on experiences to candid conversations and the energy of a community gaining a louder voice at one of tech’s biggest stages.
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CES 2026
CES 2026: Oura Triples Investment in Target’s Retail Media Network
At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing outcomes.
