Shopper/Retail
-
Trends
Broadridge Survey: Most Companies Miss the Customer Experience Mark
A new survey finds that 71% of consumers say that most of the companies they do business with need to improve their customer experience.
-
Tech & AI
Luxury Appliance Brand Fisher & Paykel Taps Agentic AI for Efficiency
AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. Read how the New Zealand-based brand is infusing agents more into the customer experience.
-
Pop-Ups
How Pandora’s Latest Pop-Up Activation Acquires New Customers
Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A. stores. Plus, 80% of customers were new, which was the No. 1 KPI for the brand looking to glow up its brand identity.
-
Campaigns
Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous Overspending
Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shut off Google search ads.
-
Shopper/Retail
Online October Sales On Track for Holiday Season
Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers pull forward their holiday shopping.
-
AI
Target Debuts Enhanced AI Gift Finder for Holiday Season
Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.
-
Shopper/Retail
Vktry’s Marketing Grows Up with First National TV Ad Campaign
Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to the next level after years of growth from social media videos.
-
Influencer Marketing
True Religion CMO Shares Marketing Secrets Behind Doubling the Business
True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign and the power of upper funnel marketing.
-
Campaigns
Shutterfly CMO Dishes on its Holiday Marketing Campaign, AI and More
Shutterfly soups up its holiday tagline with a jingle as it prepares for its busiest time of year.
-
Media Relations
How Generosity Plus Public Relations Builds a Brand
Sourhouse, which manufactures and sells its own sourdough bread baking tools, prioritizes earned media to grow its brand in the niche category.