Sampling
-
B-to-C Events
How Oatly Crashed a Capitol Hill Ice Cream Party with a ‘Dairy Deprogramming Zone’
The oat milk brand activated a sampling experience in Washington, D.C., across the street from the annual IDFA Capitol Hill Ice Cream Party, parking its own bright yellow ice cream truck with a huge inflatable ice cream cone on top to serve curious passersby Oatly Soft Serve and climate impact facts.
From
-
B-to-C Events
The Brief: Foldable Buses and the Stayman Islands
This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands.
From
-
B-to-C Events
Field Report: Our Visit to a Surprise Hennessy Sensory Pop-up in Orlando
You couldn’t miss it. A bright red, branded shipping container with its doors and walls propped open to reveal several interactive sampling stations surprised passersby when it popped up in the usually quiet parking lot at The Loop’s ABC Fine Wine & Spirits store in Orlando on July 11. It was Hennessy’s Made for More […]
From
-
B-to-C Events
Potty Humor: 10 Ways Personal Care Brands are Cleaning up with Experiential Marketing
There was a time when personal care brands, and the consumers who used them, would rather not address the category head-on, often relying on metaphors rather than candid conversations. But those days appear to be coming to an end with an influx of straightforward, typically humorous, activations that tout bathroom-related products and services without shying […]
From
-
B-to-C Events
How Skincare Brand The Outset Capitalized on a Monthlong Pop-up at The Grove
E-commerce skincare brand The Outset activated its first-ever pop-up, The Sensitive Skin Clinic, around an ambitious timeline and effort—one full month in the highly trafficked shopping hub, The Grove L.A. The experience, open May 24 to June 19, strategically took place near Sephora and Nordstrom in the Glass Box space and offered plenty of samples, swag and signage.
From
-
B-to-B Events
The Brief: Vodka Iced Tea Parties and Beverly Hills Boomboxes
This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and gigantic boomboxes.
From
-
B-to-C Events
The Brief: Cicada Symphonies and Rosé for Days
This week’s hot takes on hot topics in experiential marketing cover cicada symphonies, historic vow renewals and rosé for days.
From
-
B-to-C Events
Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More
The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami International Autodrome with a sell-out crowd of almost 300,000 fans visiting Hard Rock Stadium, May 3-5. From elevated hospitality experiences and celebrity-attended parties to graffiti murals and pop-up shops, we round up activations, events and festivals that kicked brand awareness and fan engagement into high gear around the 305.
From
-
B-to-C Events
First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Liquid I.V. ran with racing’s DRS concept and gave it a clever brand spin for its activation at the Formula 1 Crypto.com Miami Grand Prix. Enter: Dehydration Reduction System, which kept fans cool and hydrated as the Florida heat reached 85 degrees. The electrolyte drink mix brand set up Race House in the Miami International Autodrome, along with branded touchpoints and garage-themed sampling pop-ups around the Hard Rock Stadium complex.
From
-
Festivals & Fan Cons
Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’
Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new […]
From
