Pop-Ups
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B-to-B Events
Experiential Marketing Trend of the Week: Aura Readings
In the age of thoughtful takeaways and vibe checks, consumers are lining up to have their “energy” captured, visualized, and interpreted at events. Let’s take a reading on how personalized color assignments, once relegated to wellness fairs and spiritual subcultures, are generating personalized, shareable and slightly mystical engagement at events. But first, the Why. Unlike […]
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B-to-C Events
The Brief: Bubblegum Trolls and Pet ASMR
This week’s hot takes on hot topics in experiential marketing cover Bubblegum Trolls, Man-icures and pet ASMR.
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B-to-C Events
Experiential Marketing Trend of the Week: Charm Bars
At a time when many consumers are suffering from digital fatigue and seeking more meaningful interactions, brands are leveraging tactile, personalized experiences that send attendees home with a physical keepsake that extends the life of the event. We’re talking about charm bars, intimate touchpoints where participants can slow down, get hands-on and customize something they’ll […]
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B-to-C Events
How Thayers’ Influencer-Focused Experiential Strategy is Driving Brand Engagement
Skincare enthusiasts, like us, are seeing a lot more of Thayers on their social media feeds, and that’s no coincidence. The brand has recently been boosting its social presence through influencer partnerships and a growing ambassador program for aspiring creators. In addition to product reviews and promos posted on social, Thayers is hosting events to […]
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Shopper/Retail
Q&A with Lands’ End CMO on Marketing to the Modern Consumer
Sarah Sylvester spent nearly two decades at Victoria’s Secret and is now putting her brand transformation skills to work as Chief Marketing Officer at women’s apparel brand Lands’ End.
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B-to-C Events
Watch: March 2026 Experiential News Commentary
Watch as the editors of Event Marketer recap a few of their top experiential stories from March. And it all starts with an exclusive look inside Barbie Dream Fest, plus—Regency era vibes, Y2K done right and skateboarding. Subscribe to The Brief LinkedIn Newsletter Related Links: Our Firsthand Report on Barbie Dream Fest Bravo’s ‘Ladies […]
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B-to-C Events
Inside Yahoo’s Biggest-Ever SXSW Activation, the AI-Powered Yahoo Scout Inn
Scouting out the right venue for Yahoo’s SXSW 2026 activation led to a pretty serendipitous matchup. From March 14-15, Austin’s Historic Scoot Inn became the Yahoo Scout Inn, a play on the brand’s newly launched AI-powered answer engine. Yahoo Scout was the centerpiece around which the western-themed pop-up was built, with the team positioning the […]
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B-to-C Events
The Brief: Y2K House Parties and Mechanical Condiments
This week’s hot takes on hot topics in experiential marketing cover Y2K house parties, chocolate heists and “Ride the Ranch.”
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B-to-C Events
How Cîroc Tailors its Athletic Club to Tap into Pickleball, Dance
With the news cycle in flux and doomscrolling becoming a daily norm, leisure isn’t necessarily top of mind for consumers, but Cîroc is looking to change that with the Cîroc Athletic Club. The vodka brand’s new experiential platform brings together sports, fashion and culinary culture to create a country club-inspired space of “luxury leisure.” Since launching […]
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B-to-C Events
The Brief: Garden Parties and Beauty Multiverses
This week’s hot takes on hot topics in experiential marketing cover Pink Ben, haircare torture tests and the beauty multiverse at SEPHORiA 2026.
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