Media Relations
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Media Relations
The Right Way to Turn Social Media Into News Coverage
Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already.
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Digital & Technology
PRNEWS Announces 2026 People of the Year
PRNEWS announced its 2026 People of the Year honorees—an accomplished group of leaders, innovators and rising talent redefining the future of PR and communications.
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Crisis Management
Explainer: What is a Leak?
Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a “leak.”
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Crisis Management
Complaining About Bad Coverage Is the Surest Way to Amplify It
The most reliable way to draw more attention to bad media coverage is to complain about it publicly.
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Media Relations
Three Things Publicists Would Like to Tell Their Journalist Friends
What are the most common tropes publicists wish reporters knew about communications jobs?
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Branding/Marketing
Winners Announced: The 2026 PRNEWS Experiential & Event PR Awards
PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.
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Media Relations
Journalists Are Facing Federal Subpoenas. Why PR Pros Have More at Stake Than They Think
Understanding the federal journalist subpoenas and why the legal ground beneath them seems thin, is among the clearest lessons the PR industry has received in decades about what protects us and what does not.
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Digital & Technology
85% of Tech Journalists Have a Primary PR Contact. How to Be That Person.
When Nycole Walsh and her research team at Kickstand surveyed 350 tech journalists about what’s working in their inboxes, 69% said they have warned a colleague about a specific PR person to avoid.
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Branding/Marketing
The Best Conversations at Cannes Weren’t About AI
Between the marketing jargon, branded tote bags and exclusive yacht brunches, Cannes conversations around the future of communications gained momentum on some of the biggest stages.
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Branding/Marketing
PR Roundup: Apple’s Price Hike Playbook, Social Owns the Crisis Moment, and Starbucks Embraces Employee Storytelling
Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.
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