Marketers
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Branding/Marketing
Xbox Shows Off New Gaming Handheld at First-Ever College Football Sponsorship
To promote its latest piece of hardware, the ROG Xbox Ally handheld device, Xbox is thinking outside the box to get the word out this holiday season. But in this case, the Ally campaign involves uncharted territory for the company: a college football bowl game.
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Marketers
Top 10 Stories of 2025
This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never quite happened.
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Marketers
Chief Marketer Unveils 2026 Marketers of the Year
Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. These leaders aren’t reacting to change—they’re driving it.
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Marketers
H&R Block’s Marketing Strategy Is To Make Taxes Feel A Little Less Taxing
H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.
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Campaigns
Inside Godiva’s Plan to Reinvent a 100-Year-Old Brand
Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester. Angela Fotopoulos, Marketing Director, Godiva, Pladis Americas, dishes on all the details.
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Marketers
The Attribution Goldilocks Problem; Video Is No Escape Pod
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.
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Marketers
The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast
The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product.
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Marketers
Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts
Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.
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Marketers
Albertsons Launches New Off-Site Click-to-Cart Tech
The grocery chain Albertsons is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. Its new click-to-cart product should help. On Monday, Albertsons Media Collective announced the new click-to-cart product, based on its “Add-It” technology for off-site media, which is to say that those […]
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Marketers
WPP Raises Its Ad Growth Forecast Thanks To The AI Boom – But That Doesn’t Mean It Will Last
Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.
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