Marketers
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Shopper/Retail
CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing
Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives.
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Branding/Marketing
Nerds Calls on Andy Cohen to Prep its New Product for the Super Bowl Red Carpet
For its third consecutive Super Bowl ad, Nerds candy is once again pairing a celebrity with a CGI animation of its candy come to life. This time it’s with Bravo’s Andy Cohen.
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Online Advertising
Oikos Opts for Streaming With its Super Bowl LX Ad
For its seventh Super Bowl commercial, Protein yogurt brand Oikos has gone with streaming rather than traditional TV, amplified with retail activations, ads on retail websites and social content.
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Marketers
Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?
Describing Google’s revenue growth has become a problem, as it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. Since the company reported total revenue for Q4 of $113.8 billion on Thursday, perhaps a walk down memory lane of Alphabet Q4 earnings calls could provide some useful context. Nine years […]
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Marketers
The Super Bowl Is A ‘Performance Trigger’ For Marketers
The Seattle Seahawks and the New England Patriots aren’t the only ones focused on their performance. Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming campaigns to justify their investments.
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Marketers
Under the Hood of Honda’s Olympics Marketing Strategy
We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy.
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Marketers
2026 Events & Award Deadlines
Upcoming Events: March Convergent TV World March 5-6, 2026 | The Times Center, NYC Convergent TV Awards Gala March 5, 2026 | The Times Center, NYC May AdExchanger’s Programmatic AI May 18-20, 2026 | Park MGM, Las Vegas September AdExchanger’s Programmatic IO September 28-29, 2026 | Marriott Marquis, NYC AdExchanger Awards September 29, 2026 | […]
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Marketers
Amazon Ads Opens A Beta Test For Its New MCP Server
Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.
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Social
Top Retail Marketers at PacSun, Tarte and Crocs Share TikTok Shop Success Tips
PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content.
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Marketers
How NBCUniversal Is Marketing the 2026 Winter Olympics as a ‘Pop Culture Franchise’
NBCUniversal is set for “Legendary February,” a month of major sports events airing across its linear and streaming platforms that includes pop culture tie-ins with the Olympics.
