Digital

• Digital

  Survey Finds Limited Marketing Impact From Social Web Sites

  Social networking and community network Web sites like MySpace.com drive 12% of online shoppers to purchase more than they planned, according survey findings released in a report from JupiterResearch.

• Digital

  AOL Gets into Coupon Marketing

  AOL will launch an online coupon program that will let users get rebates from selected retailers.

• Digital

  People in the News

  LinkedIn Hires Yahoo! Marketer as Vice President
  Professional-focused social network LinkedIn has named Patrick Crane, vice president of marketing for Yahoo!’s network division, to be its vice president in charge of marketing

• Digital

  E-Dialog Taps Hughes as Senior Strategist

  E-Dialog, an online marketing services firm, has hired Arthur Middleton Hughes, founder of The Database Marketing Institute Ltd., as a senior strategist who will work with clients on direct marketing best practices and customer retention strategies.

• Digital

  Publicis Teams With Dassault on 3D Venture

  Publicis Groupe, the French advertising conglomerate, has signed a memorandum of understanding with Dassault Systemes to create 3dswym, a global joint venture in the field of Web-based 3D.

• Digital

  Something4 Acquires Netcallidus Ltd.

  Something4 has acquired Netcallidus Ltd., an online marketing services company.

  Terms were not disclosed.

• Digital

  SEMDirector, comScore Pair up for Search Share Analysis

  Web traffic measurement firm comScore is partnering with search reporting automation firm SEMDirector in a joint marketing initiative, the two companies announced.

• Digital

  New Products and Services

  IdentityTruth.com: a new Web site designed to help consumers safeguard their privacy and identities–IdentityTruth.com, Waltham, MA.

• Digital

  It’s Quigo for Time, and a Good Time for Quigo

  Contextual ad network Quigo logged its largest client win to date yesterday with the announcement that it will deliver pay-per-click ads to all of the Time Inc. online properties.

• Digital

  Yahoo! Ad Change: Did Millard Jump or Was She Pushed?

  Yahoo announced last weekend that it will merge its search and display advertising sales teams in the U.S. in an effort to streamline media buys for customers who want to advertise in a variety of formats, from search and graphical ads to videos.